All posts by Brian Martin

Brian Martin is professor of social sciences at the University of Wollongong, Australia, and vice president of Whistleblowers Australia. He is the author of a dozen books and hundreds of articles on dissent, nonviolence, scientific controversies, democracy, information issues, education and other topics.

Open access dilemmas

Open access publishing is coming, but the scene is complicated and up-and-coming academics face difficult decisions.

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Commercial publishers of academic journals seem to have a good thing going. Academics write the articles, but are not paid for them. Other academics serve as referees; they are not paid either. Editors manage the process; they might receive some support from their universities. After articles are published, academic libraries pay for them.

Academic institutions, most of them supported by governments, provide the money for writing, refereeing and editing articles, and then for libraries, serving academic readers, to buy back the published articles.

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So what do the commercial publishers do? They might provide some copyediting, but mainly they extract exorbitant profits from their monopoly position. This has become ever more inefficient with the rise of electronic publishing. Many journals do not print hard copies. Few individuals subscribe to major academic journals and receive printed copies. Online access is the standard option.

Meanwhile, anyone outside universities is disenfranchised. Buying a single article of a few pages might cost US$30 or more.

The inefficiencies, exploitation and absurdities of the academic journal market have led to the rise of the open access movement, with the goal of ensuring that all academic work is available to anyone at no cost. The push for open access (OA) is having an impact, but at the moment the whole area is increasingly complicated.

One model, called gold OA, involves the publisher making articles free online immediately on publication. However, commercial publishers want to make money, naturally enough, so they are adopting various methods. The most common is to require authors, or their institutions, to pay a fee for gold OA. This might be US$3000 or so. It’s a disincentive for anyone who does not have institutional support.

Another model, called green OA, involves authors putting the final pre-publication versions of their articles online, usually in an institutional repository. This gives access, but for those who want to obtain the publisher’s pdf version, access through a library is usually required.

The trouble with these models is that the large commercial publishers are still extracting super-profits due to their monopoly control. The reason is that the market for academic journals is not truly competitive.

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In principle, academic authors could choose to publish wherever they like. If journal A is slow and expensive, then go to journal B that is quick and provides free gold OA. The trouble is that journals have reputations, and academics are judged as much or more by where they publish as by the quality of their articles. You can write brilliant articles but if you publish them in low-status journals, your work will not be treated as seriously by fellow academics. Most of the new OA journals have not had sufficient time to develop reputations.

For an academic who is no longer seeking grants or promotions, there is no need to publish in journals that are high status or high impact: more important might be getting to receptive audiences who actually want to read the article. That might be a high-status journal in some cases and a lesser ranked outlet in others.

But such academics are the exception. Most, especially in early stages in their careers, need to worry about the impact of publications on their curriculum vitae: their most important audience is not those who actually read their articles but members of job, promotion and grant committees who read their applications. A few of these “readers” may occasionally read articles to assess their quality and importance, but many instead use the proxy measure of the status or impact of the journals in which articles are published.

This emphasis on the status of outlets is exacerbated by some organisational, disciplinary or national research evaluation schemes. The government scheme called Excellence in Research for Australia (ERA) initially provided a rating of scholarly journals (A*, A, B, C and non-ranked), and universities were assessed based on outputs using these ratings. The system had the perverse effect of penalising publication in lower-rated journals. A scholar who published four articles in A* journals helped the university’s score more than one who published four articles in A* journals plus four more in C journals. Although the journal ratings were later withdrawn, they continue to play a post-death role within universities: academics going for promotion often identify the “former ERA rating” of the journals in which they have been published. Few bother to identify the OA status of the journals.

Academics who care about both access and advancement are thus caught in a cruel dilemma. They can choose to publish only in high-status journals, maximising their career prospects while usually supporting the big commercial publishers, or they can support newer free OA journals but possibly with a cost to their academic prestige. Are there other options? And what are the prospects for the future?

Research on OA

I obtained a taste of the developments and complexities in this area by reading a lengthy document titled Open Access Publishing: A Literature Review. It was written by Giancarlo F. Frosio for a British research centre with the acronym CREATe; he has since moved to Stanford Law School.

Open Access Publishing is far more than a literature review, being instead an impressive book-length discourse and state-of-the-art assessment of OA. It includes an historical treatment of the development of publishing and copyright, coverage of a range of theories concerning copyright and OA, and a detailed assessment of OA models for publishing and for organisational policies.

Giancarlo Frosio - Resident Fellow - Intermediary Liability
Giancarlo Frosio

The history of copyright is worth studying. While it once might have made sense to provide incentives for creative work, the duration of copyright has expanded seemingly without bounds. Five or ten years of copyright protection might encourage an author to be more productive, but few authors will work harder still because copyright is extended to 70 years after their death. Currently there is perpetual copyright on the instalment plan, with extensions made whenever Mickey Mouse is about to go out of copyright. This means that those who control copyrights are extracting money based on monopoly privilege. This makes even less sense for academic publications, because most scholars sign away their rights and receive no royalties for journal articles.

My impression, after reading Frosio’s review, is that the field of academic publishing is in a state of flux, buzzing with a bewildering set of options and challenges. The central driving force in this complexity is the attempt by commercial publishers to maintain a central role in the publication process despite the fact that they serve little practical purpose, given the existence of OA models.

The OA movement has made great strides. Compared to a decade ago, vastly more universities have online repositories and policies to encourage authors to make their publications available through them. There are many more OA journals, some with high prestige. More government agencies are mandating OA for all publications in relevant areas.

Nevertheless, there are problems. The move to OA is not nearly as rapid as proponents had hoped, in part due to tactics used by publishers but even more due to the scholarly prestige system, with its incentives for publishing in the “best” journals.

For books, OA options are less advanced. Few publishers allow authors to post book images online, even decades after publication, when no more hard copies are being sold. Few authors go to the trouble of putting pre-publication versions of their books online.

Yet with current technology, it is extremely simple to publish OA books with little or no cost. After producing a pdf of the book — something fairly easy to do with word processors — it can be provided free online. Furthermore, there are services such as lulu.com through which print-on-demand hard copies can be produced and sold at a moderate cost to the buyer and no cost at all to the author or publisher. Consider an esoteric scholarly tome that might sell 50 copies if produced by a commercial publisher. Why would any publisher take it on with such low sales, except at an exorbitant price? The same tome can be made free online and available for sale via print-on-demand for close to zero cost, and will probably receive far more readers from around the world.

Many publishers now make electronic versions of books available, but at a cost that restricts sales mainly to libraries. This disenfranchises those without free electronic access, though they can still read many pages via Google Books. The main reason why the majority of academics have not endorsed OA book publishing options is that they want their books published by publishers with high status.

publisher profits
Source: Alex Holcombe’s blog

Whose interests are being served?

Arguments for OA often appeal to self-interest or collective interest. For example, academics are encouraged to put their articles on institutional repositories or publish in OA journals because this will increase their visibility, readership and citations. Institutions are encouraged to adopt OA mandate policies to make scholarly work available to those with less money, including both academics in less well-funded institutions and members of the general public. Advocates of OA argue that costs will be reduced, taxpayer money used more efficiently (rather than being diverted to publishers) and universities seen as more accountable.

The usual arguments for OA can be taken a step further by asking additional questions about scholarly publication. OA means that research is available at little or no cost to readers, including students, other researchers and the general public. However, access is only one factor in making research useful to others.

One key element is understandability. Most academic writing is turgid, dense and filled with jargon, so much so that no one is likely to be interested in reading it except perhaps other academics in the same field, and even they usually prefer a more approachable style.

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The usual academic writing style is promoted through the expectations of editors and referees: a submission using colloquial language and an engaging style of writing is more likely to be rejected as superficial even when the content is exactly the same. Opaque writing styles serve to exclude those from other fields and maintain a mystique of insider knowledge.

Given the low cost of online publishing, constraints of length no longer have much relevance. Hence, greater consideration could be given to making scholarly writing accessible to wider audiences, by changing the expected style of regular articles or by offering a supplementary exposition for non-experts. Authors who did this could expect to attract a wider non-specialist readership, with the potential of greater cross-disciplinary collaboration and engagement with practitioners and users. Highly technical papers might be supplemented by explanations of the context and significance of the work for wider audiences.

Open access might make some contribution towards greater understandability. Authors whose work is freely available potentially speak to two audiences: specialists in their fields and interested non-specialists. The response of non-specialists is becoming more important in terms of impact, so some authors will be encouraged to write for this wider audience, just as more scholars are setting up blogs.

OA also provides an incentive for higher quality in research. This is most obvious in open post-publication peer review, in which comments can be made on articles after publication. Even without this sort of review, immediate availability of publications can temper the tendency to hype research results. If a media release makes a claim about helping cure cancer, interested readers can check the research article for confirmation, and also check whether its abstract correctly summarises the findings in the body of the paper.

The process of public scrutiny can be uncomfortable for authors, especially given the nastiness of much online commentary. Moderating of published comments seems essential, but it takes time and effort.

Conclusion

The Internet is making possible a revolution in publishing, in which a much wider range of individuals can contribute to scholarship and public debate in a variety of ways. OA is one facet of this revolution. However, there is considerable resistance to full adoption of OA. Publishers are making huge profits through their intermediary role, though it is becoming ever more irrelevant. The other major obstacle to change is the self-interest of researchers, who are driven by the quest for status. As Frosio writes, “the academic reward system continues to be a major obstacle for gold OAP [OA publishing]” (p. 161). Those who care about scholarship and about public participation need to be involved to help push developments in productive directions.

Brian Martin
bmartin@uow.edu.au

Giancarlo F. Frosio, Open Access Publishing: A Literature Review, CREATe Working Paper 2014/1, http://www.create.ac.uk/publications/000011

Frosio-OA-publishing

Thanks to Michael Organ for useful comments.

The benefits of face-to-face

Relationships can be highly beneficial in people’s lives. For best outcomes, they need to be face-to-face.

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In the past 20 years, there has been a boom in research on happiness, sometimes called wellbeing or flourishing. A range of behaviours and mental patterns have been shown to improve happiness, including being physically active, expressing gratitude, being optimistic, helping others and being forgiving. For some of these topics, authors have written entire books explaining the research and its implications.

Among all the methods of improving happiness, one of the most often cited is relationships. Research shows that positive interactions with others can make a huge difference to people’s lives. This includes family members, friends, neighbours, co-workers and many others, even extending to casual acquaintances and people met in commercial contexts, such as hairdressers and salespeople.

A few years ago, in the happiness course run by Chris Barker and me, the vagaries of timetabling meant that part way through one of my classes, my students and I had to walk across campus to get from one classroom to another. We carried out observations and  informal interventions during these walks. One of them was to observe the other walkers we saw on the way, and notice whether they were smiling or otherwise seemed happy. It was striking that those walking and talking in groups nearly always seemed happier than those walking alone.

If this topic interests you, I recommend Susan Pinker’s new book surveying research on relationships, titled The Village Effect. The subtitle gives a convenient summary of the main themes: How face-to-face contact can make us healthier, happier, and smarter. She provides a wealth of examples, case studies, findings and patterns to make the case for the benefits of personal relationships.

Village-effect

She tells about communities in the mountainous regions of Sardinia, where life is traditional and exacting, where people have rich personal connections and where they live far longer than would be expected going by other lifestyle factors such as diet. Pinker uses this as an extended example, also citing much other research on the effect of relationships on longevity and physical health.

The Sardinians are an exception, for they have maintained traditional patterns of village life in the face of incentives to “join the modern world.” There is a deep irony in aspects of contemporary economies. Higher standards of living can improve happiness, but also undermine it.

The irony is that most people want greater happiness, yet the way they go about it can undermine it. An example is seeking a higher income. There is plenty of research showing that, above a certain level, greater income and more possessions make only a marginal difference to wellbeing, certainly far less than alternatives such as expressing gratitude or being mindful. Yet many people, in search of improved happiness, will take on a second job or move to another city at the expense of time with their family and friends.

Face-to-face versus screens

In the past few decades, there has been a big shift from face-to-face interactions to digital connections using email, texts, Facebook and host of other platforms, not to mention the long-standing attraction of television, partly supplanted by video games. It might seem that social media, because they are interactive, are superior to the mass media of radio and television. Pinker quotes research about the advantages of face-to-face contact compared to digital contact.

The irony is that parents who spend their hard-earned cash on gadgets so their children will have immediate access to communication networks may also be facilitating their girls’ feelings of social exclusion. Girls with televisions, computers, and cellphones in their rooms, for example, sleep less, have more undesirable friends (according to their parents), and are the least likely to get together with their real buddies face-to-face. Yet, according to this study too, it is exactly these face-to-face interactions that are most tightly linked to feeling happy and socially at ease. If North American girls spend an average of almost seven hours a day using various media and their face-to-face social interactions average about two hours a day … then many girls are spending most of their spare time on activities that make them feel excluded and unhappy. (pp. 163–164)

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Such findings have significant implications in a range of areas. Children are especially in need of personal interaction to stimulate their developing minds, yet digital tools are proliferating and being used at ever younger ages. When it comes to formal education, face-to-face contact with teachers turns out to be crucial. Investments in better teachers appear to be far better for improving learning outcomes than investments in advanced technology.

Many Australian universities, being squeezed for cash, have cut back on class contact. Small tutorials, with maximum interaction between teachers and students, are made larger, and sometimes tutorials are abandoned in favour of lectures, or replaced by online interactions. Evidence cited by Pinker suggests that it would be better to get rid of the lectures and retain the tutorials — at least if learning is the goal.

For example, in one study, almost a million US students in grades 5 to 8 were surveyed about media use, while their school results were monitored. “With the advent of home computers, the students’ reading, writing, and math scores dropped, and they remained low for as long as the researchers kept tabs on them.” (p. 190)

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Susan Pinker

Is there any alternative?

Given that there are numerous ways to improve happiness, are relationships really so fundamental? There may be some loners who can be perfectly happy because they are great meditators or have found an activity that provides a satisfying experience of immersive involvement. Surely they can be happy with low levels of face-to-face contact.

Pinker addresses this, for example noting that although people on the autism spectrum have very poor relationship skills, they can still benefit from improving those skills and interacting more. However, I would not assume this is essential. No doubt even the most ungrateful person can become happier by becoming better at expressing thanks, but this is not the only way to become happier.

More generally, Pinker devotes a chapter to the negative aspects of relationships. Face-to-face connections can be highly damaging in some contexts, with fraudsters taking advantage of the trust engendered by social similarity.

Pinker’s overall message is to try to maintain face-to-face connections. Talk to the colleague in the next office rather than sending an email; take time to visit friends; have meals with family members, in the same room!

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However, wider trends are working in an opposite directions. Individuals can improve their own lives by building their personal connections, but must do this in the face of the relentless encouragement to use digital media and to pursue careers at the expense of time with friends and family.

Technology to the rescue?

According to Pinker’s argument, much of the decline in face-to-face interaction is due to displacement by technology, especially the ever-present screens in people’s lives. So technology, while making interaction at a distance far easier, is reducing something valuable.

For me, there remain further questions: are some sorts of technologically-mediated interaction considerably better than others, and could future media simulate being in a room with someone?

The loss of personal connection accelerated with the rise of television, so people watched screens with which they had no interaction. Watching television with others in the room offers the possibility of some live discussion, but it is increasingly common for each member of a household to have their own screen in their own room.

The telephone offers a far more interactive experience. Voices are incredibly rich with meanings independent of the words spoken, so there can be a personal connection at a distance, though visual and tactile dimensions are missing.

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Texting and email are more abstract forms of interaction — but at least they are personal, unlike television. Prior to email, people used to write letters, which include a tactile component, and a personal one when handwritten. But letters took a long time to arrive compared to a text. How do these media compare?

Then there is Skype, providing an aural and visual interaction much richer than either telephone or writing. Does it partially substitute for the real thing?

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The next stage is virtual reality, in which avatars interact with each other in realistic simulated three-dimensional spaces. Virtual reality technology is available today, but not widely used to mimic face-to-face interactions. In principle, it could eventually simulate nearly every aspect of human contact, even including touch and smell. It will never be exactly like physical presence, but will realistic simulation compensate? Not if people aren’t honest about themselves. Pinker cites research on online dating showing that 80% of people misrepresent their age, weight, height, appearance, income or other attributes.

Rather than look to technology to solve a problem exacerbated by technology, the alternative is to reassert the importance of physical presence. Pinker notes that affluent parents are now giving their children the advantage of schools and teachers with more personal interaction.

There is a certain irony in efforts to recreate the benefits of face-to-face interaction. Many of the poor people in the world live in extended families and in small communities where there are numerous routine personal interactions. They have the benefits of what Pinker calls “the village effect.” Do they have to pass through an isolating development transition, or are there ways to “develop” that maintain the advantages of face-to-face?

Brian Martin
bmartin@uow.edu.au

Thanks to Don Eldridge for valuable comments.

Understanding protest

James Jasper’s book Protest provides a valuable introduction to a type of activity around us all the time.

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Rally in Baghdad, 2008

I recently read James M. Jasper’s book Protest: A Cultural Introduction to Social Movements. It is written to be used as a textbook, but in an engaging style. I found it a useful refresher covering issues I’ve studied for many years.

Reading about any topic can make you more likely to notice relevant examples, and so it was for me in reading about protest. On the day I finished reading Protest I received an email from Antoon De Baets of the Network of Concerned Historians: PEN International Writers in Prison Committee reported on the 30-month prison sentence received by a Paraguayan writer, Nelson Aguilera. His crime: alleged plagiarism! According to the PEN Committee, experts say no plagiarism was involved, so obviously there must be some other factor involved – a connection between the complainant and the prosecutor. Recipients of the appeal were invited to write to the president of Paraguay. It is a type of protest, along the lines of the efforts of Amnesty International.

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Nelson Aguilera

            Then there was an appeal from my union, the National Tertiary Education Union, to send letters to politicians to stop passage of legislation to deregulate fees at Australian universities. It is a typical pressure technique.

I also had just finished providing assessments concerning the Navco database of nonviolent challenges to governments. Erica Chenoweth and Maria J. Stephan carried out a path-breaking study comparing nonviolent and violent challenges to repressive regimes (as well as secession and anti-occupation struggles). They compiled a database of 323 struggles between 1900 and 2006. In their 2011 book Why Civil Resistance Works, they showed that anti-regime struggles were far more likely to be successful if they relied primarily on nonviolent methods such as rallies, strikes and boycotts. Furthermore, this conclusion held up regardless of how repressive the regime was: nonviolent action is just as effective against the most ruthless governments.

Erica is now updating and augmenting the database. She sent me and various others a list of over 100 additional nonviolent anti-regime struggles, some in the years since 2006 and some from earlier years that were not included in the original database. There were cases from Algeria and Armenia through to Western Sahara and Yemen.

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Landless Workers’ Movement, Brazil, 2005

I had to try to judge whether each struggle was maximalist (seeking to change the government), constituted a campaign, was nonviolent (rather than violent), was successful or unsuccessful, and warranted being in the database. This was a challenging exercise, because quite a few of the cases did not fit neatly into the target categories and because online information was less than ideal. The exercise certainly made me aware of the remarkable capacity of citizens to organise for major political change, using an eye-opening variety of techniques with amazing courage against brutal governments. And in many of the cases, these brutal governments lost the struggle.

Jasper’s book

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Protest
covers a standard set of topics: defining social movements, the role of meanings in their operation and presence, the wider social context, recruitment, maintaining operations and momentum, making decisions, interactions with other players, and winning/losing. Jasper’s cultural approach has a couple distinctive features. He emphasises the roles of meanings for participants, such as how they see themselves; these meanings draw on beliefs and images in the surrounding culture. Associated with this, he emphasises the role of emotions in social movement dynamics, an area in which he is a pioneering researcher.

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James M Jasper

            Jasper also brings to his treatment his special interest in dilemmas: choices that movement activists need to make that involve difficult trade-offs. An example is the organisation dilemma:

Protesters face many choices about how much to formalize their operations through rules, fundraising, paid staff, and offices. Formalities like these help sustain activities over time, but they can also change those activities. The goal of sustaining and protecting the organization appears alongside its original mission, and more time is devoted to raising funds and expanding staffs. In some cases, the survival of the organization becomes the primary goal. Members may then grow cynical about staff salaries, the paid trips leaders take on official business, large and lavish offices. Laws governing the operation of officially incorporated organizations – especially their tax-exempt status – constrain their tactical choices. Organizations are like other strategic means: they always have the potential to become ends in themselves … (p. 82)

One thing that comes across strongly in the book is that activism isn’t all that easy. Movements don’t start or continue by accident: lots of committed people work to bring an issue to public attention, pressure governments or directly implement solutions.

Of special interest are social movement organisations (SMOs). Some well-known examples are Greenpeace and Amnesty International, and there are thousands of others. SMOs are not the same as social movements, which typically incorporate multiple SMOs, independent activists and supporters, and occasional participants. Movements are also more than people and organisations. They involve knowledge, beliefs, assumptions, symbols and many other intangibles.

Occasionally I read a letter to the editor saying, “Where are the protests about X?” where X might be street violence, discrimination or aggression in a foreign country. The letter writers are often decrying what they see as double standards: if environmentalists are protesting about whaling, why aren’t they protesting about land degradation? I assume few of these letter-writers have ever tried to organise a rally. If they had, they would realise how much effort it requires – especially the effort to convince people to attend – and even then a rally does not automatically translate into media coverage.

People who have been involved in social movements often have a deep understanding of how they operate and what they are up against. So what is there for them to learn from Jasper’s book? The advantage of a straightforward, well-written text is putting personal experiences in context. After all, there are hundreds of different social movements, with quite a few commonalities but also a number of differences.

Personally, I found it useful to go through Protest as a refresher about the basics, and an update concerning theoretical developments that might offer insight into movements.

Nonviolent action

On only one point would I differ significantly in emphasis. Jasper distinguishes between two categories of protest methods, calling them “nice” and “naughty.” Nice protest methods operate within the system and accepted by authorities, for example lobbying, voting and petitions. Naughty methods include wildcat strikes, massive rallies and assaulting police: they transgress norms about normal or proper political behaviour, and are seen as threatening.

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What this distinction misses is the expanding body of research on nonviolent action, which refers to non-standard methods of social action that do not involve physical violence against opponents. (Nonviolent protesters often suffer violence from police and others.) Methods of nonviolent action include rallies, strikes, boycotts, fasts, sit-ins and setting up alternative political institutions, among others. The dynamics of nonviolent action have been studied in some depth, and diverge in significant ways from the dynamics of violence. For example, police violence against peaceful protesters is likely to generate public outrage, whereas police violence against violent protests is not – even if the police violence is much greater. The choice is not just between naughty and nice but also between violence and nonviolent action.

Conclusion

In the late 1970s, I was active in the Australian anti-uranium movement, and after a number of years started reading social analyses of the movement, and was most disappointed: there was nothing I felt I didn’t already know. This convinced me that there’s nothing quite like being in a movement to understand movement dynamics. However, that was a long time ago, and research into social movements was far less developed than it is today, and I don’t recollect any overview with many insights such as Protest.

Social movements are central to many of the advances that we take for granted today, including overcoming slavery, preventing nuclear war, and challenging racial discrimination and the subjugation of women. I recommend Jasper’s Protest both for movement participants to get a broader view of what they are part of and for outsiders who want a sense of what really goes on in movements.

Brian Martin
bmartin@uow.edu.au

Military research dilemmas

Should peace activists care about corruption and exploitation in military research?

military censorship

In May 2015, a new law will take effect in Australia concerning military-related research and development. The law has many critics, including leaders of Australian universities. Among the law’s opponents is Brendan Jones, a high-tech entrepreneur. In a strongly argued article in the December issue of  Australasian Science, he lays out the case against the new law. The article begins:

From 17 May 2015, when the Defence Trade Controls Act (DTCA) comes into effect, the federal Department of Defence will gain control over a very large share of high-tech and science research in Australia. Under the Act, publication, discussion or communication of research without a Defence permit will be punishable by up to 10 years jail, a $425,000 fine and forfeiture of research to the government. This includes scientists, academics, librarians, engineers, high-tech workers and companies that have never had a prior relationship with the Department of Defence.

Jones has been passionate in raising the alarm about the DTCA. He claims his business was the victim of depredations by the Australian Department of Defence, which took over his intellectual property without any compensation, causing his business to fail. If it had just been him, he might not have tried to expose it, but after he found out about several other similar cases, he decided he had to act.

It appears the Defence Department has its own favoured business partners. The department seeks out promising research and uses the ideas for its own purposes, without permission or compensation. The DTCA will legalise this sort of extractive process, backing it with punitive penalties for resistance.

Jones quotes several organisations and high-tech entrepreneurs who are critical of the DTCA. And not just critical — some of the entrepreneurs are planning to leave Australia. Jones is one of them, but not without a fight.

For months, Jones has been writing the most amazingly comprehensive treatments of the problems facing whistleblowers in Australia, typically in the form of open letters to politicians. It’s because of his interest in whistleblowing that I have been in touch with him. I’ve commented on drafts of several of his open letters, and posted a couple of them on my website.

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Jones wrote a highly informative treatment of how whistleblowers should interact with journalists. In preparing his article, he contacted numerous journalists for feedback and advice. His article, “A whistleblower’s guide to journalists,” is the best available treatment on this topic. One of his recommendations for whistleblowers is to always remain anonymous if possible.

Several of Jones’ open letters are impressive pieces of research, with dozens or even hundreds of footnotes with references, quotes and examples. If you want a compendium of serious cases of corruption in Australia, Jones’ “Royal petition concerning federal government corruption” is the best available. Likewise, for a powerful indictment of the state of free speech in Australia, it is hard to go past his “Debunking Dreyfus on free speech and freedom.

Corruption in the military

Military expenditures are huge and highly subject to corruption. In many countries, the government runs a monopoly. In others, notably the US, the government buys from favoured suppliers. Because of secrecy and the pretext of national security, shonky operations prosper. In the US, where the processes are best documented, there is a revolving door for top-level military personnel, who join companies and lobby to obtain lucrative contracts.

One of the most famous early whistleblowers in the US was A. Ernest Fitzgerald, who in the 1980s exposed a $2 billion cost overrun in a military aircraft project. Taking inflation into account, this would be more like $20 billion in today’s dollars. For his efforts, Fitzgerald was subject to the usual methods of discrediting, harassment and sidelining. He wrote two books exposing corruption in US military contracting: The High Priests of Waste and The Pentagonists.

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Over the years I’ve talked with quite a few military whistleblowers. They seldom have an easy time. Corruption is as common in the military as in any other part of society, perhaps more common; speaking out about it is quite a bit riskier, because reprisals can be severe, and sometimes whistleblowers are physically attacked. Few areas pose this level of danger to whistleblowers.

There’s a fascinating connection between military corruption and whistleblower laws. During the US civil war, President Abraham Lincoln was disgusted by companies cheating the government when providing military supplies, because their shoddy goods were undermining the war effort.

Lincoln-memorial

The government passed the False Claims Act, allowing whistleblowers who exposed companies defrauding the government to take legal action on behalf of the government, sometimes with the backing of the Department of Justice. The act provides financial rewards to these whistleblowers when prosecutions of corrupt companies are successful. The False Claims Act was revived in 1986 in response to corruption during a massive expansion in military expenditures, and is now widely seen as one of the most powerful pieces of whistleblower legislation. In Australia, the government has long resisted introduction of a similar law.

A dilemma for peace activists?

I’ve been involved with peace issues since the 1970s, and occasionally pondered the question of military corruption and waste. Should a peace activist care? Perhaps military waste is better than military efficiency!

In 1982, Mary Kaldor, a prominent figure in the European peace movement, authored a book entitled The Baroque Arsenal. She argued that military technology was becoming ever more gigantic in scale, high-cost and elaborate, rather like baroque churches that took decades to build. The result was that many weapons systems were becoming almost irrelevant for actual war-fighting: they were not rational from the point of view of military efficiency.

Baroque-arsenal

After I read Kaldor’s book, not long after it was published, I wrote in my notes about it, “But all this has little direct relevance to how to move against war. It seems more useful for those military and civilian planners who would like to truly modernise their armaments towards new industries and simplicity.”

Another thought: perhaps it is better for money to be wasted on inefficient, pointless technological monstrosities, especially if they don’t work. Billions of dollars spent on fighters or bombers that were never deployed might be better than less money spent on lean, efficient tools for killing.

On the other hand, when a military force has more than enough firepower for its purposes, additional expenditures may be pure waste and a drag on society. Furthermore, military corruption and waste may lead to lobbying for more funding: beneficiaries of boondoggles will seek to find ways to continue and increase their income streams. And even if some projects for new fighters or submarines are dropped after the expenditure of billions of dollars, this doesn’t mean other weapons disappear. Whatever the level of waste, rifles keep being produced.

Recently I read Paul Koistinen’s book State of War. His analysis of US military systems supports Kaldor’s analysis. Koistinen writes:

As a form of state capitalism, the defense sector was freed from practically all competitive market pressures. Under those circumstances, the industry became characterized by inefficiency, waste, and corruption; defense contractors too often turned out defective or failed weapons and equipment. Over time, massive expenditures for defense have had a very deleterious effect on the economy. These outlays have led to the hoarding of capital and human resources, especially among scientists and engineers, and to the diverting of public assistance from civilian enterprises. Of crucial significance, according to numerous critics, DOD [Department of Defense] budgets have distorted public priorities and spending, denying adequate attention and resources to infrastructure, education, medical care, and other public services and interests. (p. 235)

state-of-war

Activists have long stated that military spending would be more beneficial if redirected to human needs. However, making the military more efficient does not guarantee that savings will be redeployed for clean water, housing, education or health. Military efficiency might simply mean more money is available for weapons systems.

The DTCA brought back memories of these issues. The DTCA can be thought of as a straitjacket for Australian military-related research. Arguably, it will hinder research and development, with the additional side effect of undermining related civilian research, especially concerning so-called dual-use technologies, which can be adapted for military or civilian purposes.

Another possibility is that military systems that are fair and honest might be more open to switching to nonmilitary production. For decades, there has been a small but dedicated push for what is called “economic conversion” or “peace conversion,” which means switching from military production to production for civilian needs, for example from military vehicles to public transport. After the end of the cold war in 1989, there were great hopes that much such conversion would take place, as it did after the end of World Wars I and II. But these hopes were dashed: the military-industrial complex continued pretty much as before while searching for a new rationale. (Terrorism turned out to be the prime justification.)

peace-conversion-task-force-cartoon-sized-down-adapted-300x235

It does seem plausible that military research and development that is riddled with corrupt and exploitative practices will be resistant to change, because corrupt operators are less subject to rational argument and planning. On the other hand, corrupt systems are less likely to lead to efficient killing machines. Perhaps the world is a safer place if nuclear weapons contractors cut corners in manufacturing, design and maintenance, so that weapons, if ever used, miss their targets or simply won’t work. In this scenario, the baroque arsenal that Mary Kaldor warned about is not such a bad thing: incredibly wasteful but less deadly than it might otherwise be.

militarywastetitle2

An alternative research agenda

There is an alternative to military defence based on civilian methods of nonviolent action such as rallies, strikes, boycotts and occupations. Many people, because they believe violence always triumphs over nonviolence, see this as totally implausible, but there is good evidence that nonviolent methods can be more effective than armed struggle in challenging repressive regimes, because the goal is to win over the opponent, including the opponent’s troops.

The arguments about nonviolent defence – also called civilian-based defence, social defence and defence by civil resistance – have been canvassed elsewhere. Their relevance here is that if this alternative is taken seriously, it leads to an entirely different agenda for research, development and infrastructure. For example, decentralised renewable energy systems are much more suited for surviving an occupation, a blockade or a terrorist attack than centralised energy systems based on fossil fuels or nuclear power. Analogous considerations apply to communications, transport, agriculture and construction. A nonviolence-driven research agenda would give far more attention to social sciences and would change priorities in nearly every field of study.

From this point of view, the DTCA and problems of corruption in the military seem almost irrelevant. Research continues to be driven by military priorities, whether done efficiently or not.

Back to practicalities

A reorientation of military expenditures towards nonviolent alternatives is almost completely off the agenda. It proceeds only to the extent that developments, for example in energy and communications, increase the capacity of citizens to take action. As seen in the Arab spring and other nonviolent movements, network communication systems help citizens organise and coordinate actions.

For now, I will continue to support two seemingly disparate agendas: one is nonviolent defence and the other is dissent, including those who challenge the DTCA and other such legislation.

censored-igor-saktor
Image: Igor Saktor, The Australian

I’ve talked to a number of people in the military about nonviolent defence. Although most are sceptical about whether it could work, they recognise a common interest in thinking strategically about defending against aggression. Indeed, many officers would prefer to never have to fire a weapon in anger, seeing deterrence and prevention as superior to fighting.

In the same way, there can be a worthwhile dialogue and sharing of concerns when it comes to supporting integrity and free speech in the military. I will continue to support military whistleblowers and hope others will too.

Brian Martin
bmartin@uow.edu.au

I thank Anu Bissoonauth-Bedford, Jørgen Johansen, Brendan Jones, Anne Melano, Brian Rappert and Kim Sawyer for valuable comments on drafts.

Jørgen Johansen comments

There are several discussions running in parallel here: one about the waste in military spending, one on the corruption in the military-industrial complex, one on defending a country without violent means, and one on the morality of having an inefficient military system compared to an efficient one. Even if they are related I think these should be held separate. One reason is that addressing topics separately makes it easier to understand, analyse, and act.

More importantly, for anyone who wants to oppose military/violent/corrupt systems, it is strategically important to confront them one at a time. To lump them together makes it almost impossible to “sell the arguments” and/or build alliances with those who are engaged in only one of these topics.

Too many activists are trapped in a fundamentalist attitude; “If you don’t agree with us on veganism, feminism, pacifism, sustainable energy, bi- and trans-sexuality, … we cannot have you in our group.” Almost all successful movements have focused on more limited questions, such as universal voting rights, anti-slavery, civil rights (anti-segregation), anti-personnel mines and anti-whaling.

If you don’t plan to write a huge book, there is no way you can properly describe all the complexities of the issues you mention in a single blog. This is of course not an argument against your topic for the blog, but advice for those who want to take up any of the issues you present and to run a campaign.

A final thought: it should not be on the peace movement’s agenda to discuss what sort of military means we want to see. Leave that to others.

Learning from dictators

Dictators are becoming more sophisticated, according to William Dobson. Studying techniques used by repressive rulers can give insights for challenging injustice in any country.

the-great-dictator

The usual idea of a dictatorship is a ruler at the top who uses centralised control, surveillance and violence to smash any challenges. But sometimes heavy-handed measures can provoke internal opposition and trigger concerns by foreign governments and international organisations. So rulers are becoming more sophisticated, learning from their experiences, from their opponents and from what happens to other dictators.

One of the dictators to lose the struggle was Slobodan Milošević, who ruled in Serbia through the 1990s. The opposition movement Otpor used a variety of tactics to drum up support, including many humorous stunts, and pushed opposition parties to produce a united ticket. Milošević called an early election in 2000 and tried to steal it through vote-rigging, but a country-wide convergence on Belgrade caused Milošević’s supporters to give way. Otpor activists went on to provide advice to opposition movements in numerous other countries.

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Slobodan Milošević

To avoid a similar fate, rulers are learning to be more creative and flexible. They can allow a bit of dissent to give the appearance of free speech. They can set up regime-friendly citizens’ groups. They can harass opponents using low-key, procedural methods, such as fire and safety inspections. They can keep the population happy by not interfering with personal activities, maintaining economic growth and responding to citizen complaints.

This is the message from William J. Dobson in his important book The Dictator’s Learning Curve  (Anchor, 2013). Dobson, an experienced US journalist and editor, spent two years travelling the globe to study repressive regimes, interviewing government leaders, bureaucrats, opposition politicians and activists. He concentrated on five countries: Russia, China, Egypt, Venezuela and Malaysia. From this study of struggles over freedom, he offers numerous fascinating personal profiles, accounts of campaigns, and explanations of tactics.

dictator's-learning-curve

The Dictator’s Learning Curve is one of the most readable accounts available of the uses of nonviolent action to challenge regimes and of the methods used by regimes to counter it. Dobson did not investigate armed resistance to governments such as in the Philippines or Syria. Instead, he highlights the insights used by campaigners using leaflets, vigils, rallies, strikes, boycotts, sit-ins and other methods of nonviolent action.

Dobson writes as a journalist and in this book shows the advantages of avoiding an academic style. He offers many more insights than a typical academic text, but without the sort of scholarly apparatus and pretensions that can be so off-putting to people outside academia.

Dictator techniques

One favourite technique of sophisticated rulers is to set up procedures and organisations that give the appearance of openness and fair play without the substance. For example, Putin in Russia set up the Public Chamber to give the appearance of allowing criticism of the government, but critics are not allowed to speak directly to the people. Dobson quotes Tanya Lokshina of Human Rights Watch as saying that government officials “want independent information, but they want to use it for their own purposes” (p. 24).

Tanya_Lokshina_web
Tanya Lokshina

In the old Soviet Union, there were sham elections, with Communist Party candidates typically receiving 99% of the vote. The trouble is that 99% is not credible to anyone. Cagey rulers instead run elections in which they win by a respectable percentage, but not more. Ideally, they would like to win without stuffing ballots, and sometimes this is possible. In Venezuela, Hugo Chávez won one election after another, thereby gaining great legitimacy. Dobson recounts how Chávez controlled most of the television stations and was on air for hours every week. He also hampered opposition candidates by banning them from running, imprisoning some of them, creating an elaborate gerrymander, and maintaining a constant state of alarm about dangers from the US government. Chávez was wily enough to gain popular support by rigging the system in a way that wasn’t too blatant. He stacked the electoral office with loyalists, and the electoral office set up the gerrymander that ensured that Chávez’s party could win even with a minority of the vote.

Another important technique is to allow greater freedom but only in areas that do not threaten rule at the top. Chinese leaders are expert at this. Chinese people have greater freedoms than before, including to change their residence, to travel to other countries, to select careers, to obtain information and to live their private lives as they choose. What they don’t have is political freedom.

Chinese rulers have instituted a raft of reforms, including local elections, limits on terms of office, public hearings and involvement of citizens in decisions about local budgets. At the upper reaches of the party, most corruption has been rooted out. On the other hand, Chinese rulers are willing to use force if needed, which turns out to be fairly often, because there is a lot of lower-level corruption and citizen discontent about it. The government now spends more on internal security than for external defence.

Regimes have learned not to use heavy-handed techniques against the general population, but instead to concentrate on opposition leaders, who are imprisoned, “harassed, beaten, and denied their livelihoods. Their names and reputations have been destroyed, their families torn apart” (p. 121). The dual aim is to discourage these opponents and cut them off from the people.

Citizen responses

Just as rulers are learning from experience and observation how to counter challenges from their subjects, so citizens are developing insights and skills in response. The result is an ongoing strategic encounter. No single technique can remain successful for long, because the opponent learns about it and how to counter it. This generalisation applies to both regimes and their opponents.

In Venezuela, Dobson reports that there was a consensus on how to oppose Chávez and his machine: be connected to the people, offer alternatives (not just criticism), and be united.

When regimes offer new processes to give the appearance of justice and openness, critics may be able to use these processes as levers for making a challenge. In particular, when authoritarians seek legitimacy through the law, they can also be exposed through the law. Ayman Nour, an Egyptian notary public, became so effective that the regime took strong action against him, for example banning him from law practice and imprisoning him.

Ayman_Noor
Ayman Nour

Many regime opponents have had to learn the hard way, through trial and error. There is now another source of insight: information about nonviolent struggle, obtained through the Internet or in workshops organised by the US-based International Center on Nonviolent Conflict and by CANVAS – Centre for Applied NonViolent Action and Strategies – set up in 2005 by former Otpor activists. Dobson provides an illuminating treatment of the global circulation of ideas about nonviolent conflict, interviewing key figures such as premier thinker Gene Sharp and Otpor veteran Srdja Popovic, and attending a CANVAS workshop.

Dobson notes that in some countries, such as Egypt under Mubarak, the official opposition had become tired and predictable, and thus was no threat to the regime. In nonviolent campaigns, built on a carefully constructed strategy taking into account strengths and weaknesses of the regime and the opposition, there is a premium on tactical innovation. Activists cannot rely on repeating the same old methods, but need to keep using new techniques and bringing new sectors of the population into the struggle. One of the key reasons for tactical innovation is that rulers learn from experience, just as activists do. This is one of Dobson’s key themes.

Lessons for elsewhere

Dobson restricts his attention to just a few countries with authoritarian governments, though he is careful to note the differences between them and not lump them together. Indeed, he notes that the techniques used by Chávez in Venezuela, as a populist authoritarian leader, are quite different than those used by, for example, Chinese rulers, who he labels technocrats.

Chavez
Hugo Chávez

What Dobson does not do is spell out implications for countries that are ostensibly free. If elections are fair and no one is being whisked away to prison without trial, then it might seem there is little in common with authoritarian regimes. Actually, though, what Dobson has to say is quite pertinent in nearly every country. Governments in so-called free countries try to stigmatise opponents, use sophisticated media strategies, change the rules to centralise power, harass opponents, and set up formal processes that provide the appearance of fairness without the substance.

The rulers in China are eager learners, studying the operations of representative governments for ideas on how to dampen dissent. Campaigners need to be eager learners too, learning from each other and about the various ways that governments discourage dissent and pacify populations. A good place to start is with The Dictator’s Learning Curve.

Postscript

The International Center on Nonviolent Conflict has pointed out a number of errors in Dobson’s book, in relation to the ICNC itself. This suggests there is a need for others to follow in Dobson’s footsteps and verify, correct or extend his assessments.

Rapid learning

You can become pretty good at a new skill in just 20 hours by following Josh Kaufman’s advice.

josh-kaufman
Josh Kaufman

Josh Kaufman is a busy man. He has three children, runs a business and is a writer on the side. Yet he wants to do more. He wants to acquire new skills and to learn them as quickly as possible.

There’s an enormous body of research on learning. There are millions of teachers in schools and universities, not to mention private teachers and coaches on every topic from driving to playing the violin. Despite this wealth of knowledge and experience, Kaufman was looking for something different: how to tackle a completely new skill and become competent as rapidly as possible, fitting it all into his busy life.

So Kaufman developed his own system, based on 10 principles of effective learning. Being a practical person, he drew on his experiences in developing the principles, and then tried out his approach. And he’s written a book about it: The First 20 Hours: How to Learn Anything … Fast (Penguin, 2013).

First 20 hours

Expert performance and rapid learning

There’s a growing body of research on expert performance, the sort of high-level competence that would make you a chess grandmaster, a piano virtuoso, or a famous scientist. The research suggests that achieving this level of performance usually requires at least 10,000 hours of practice. Furthermore, not just any sort of practice will do: it has to be what is called “deliberate practice,” during which you concentrate intensely on improving, typically by working on the most challenging tasks for your level of performance. A swimmer, for example, needs to be pushing most the time during training.

Kaufman respects those who seek this level of performance. His goal is something different: to become as good as possible in a short time. It is quite compatible with deliberate practice. Indeed, it could be seen as the beginning of a journey towards high-level performance.

Anders Ericsson, the most prominent researcher on expert performance, notes that in learning a new skill most people improve rapidly to start with, but then their performance level plateaus. For example, most people learning to drive improve steadily because they are putting themselves in ever more challenging situations. But as soon as they are reasonably competent, they stop pushing themselves: they are driving but not improving much. Race car drivers, on the other hand, need to keep challenging themselves to achieve much higher level skills.

dog-driver

Kaufman is interested in this early skill acquisition stage and how to make it really efficient. No messing about attending classes for him.

So how good can he get in just 20 hours? Kaufman’s 10 principles for rapidly acquiring skills seem plausible, but how to apply them is what counts. To illustrate this, he offers six case studies in which he personally set out to learn a new skill in just 20 hours. These case studies take up most of the book. They are fascinating and are powerful recommendations for Kaufman’s approach.

Typing: learning it fast

Kaufman was already a good typist. Using a standard online test, he could type 60 words per minute. But he felt he was moving his fingers too much and so wanted to learn to type using a different, more efficient keyboard.

The standard keyboard is called QWERTY, after the first six letters in the top row of keys. Nearly all keyboards are laid out this way, and nearly everyone who learns to type learns this system. So why would anyone want to change?

QWERTY_keyboard_layout
QWERTY keyboard

QWERTY was set up in the days of manual typewriters and designed so the moving keys wouldn’t get stuck. But in terms of finger movement it is not ideal. For example, a highly efficient key arrangement would have the most common letters, E and T, on the middle line of keys, so less finger motion is required.

Kaufman set himself a goal: in 20 hours, he would seek to learn to type using a different keyboard, up to the same speed as before, 60 words per minute. So how did he proceed?

If deliberate practice is the key to skill acquisition, then you might guess that Kaufman spent 20 hours practising using the new keyboard. This is only partly right. One of the key insights Kaufman provides is that it is vital to figure out the best way forward. Time spent doing this is at least as important as deliberate practice.

First he had to choose the alternative keyboard he wanted to learn. He investigated several options and chose Colemak, one that suited his circumstances. He figured out how to change his computer so that when he pressed keys, they gave Colemak rather than QWERTY outputs. He then purchased some key covers and set up his keyboard in the new configuration. Now he was ready to practise typing using Colemak.

colemak
Colemak keyboard

Deliberate practice is the key

How to practise? Kaufman searched the web to find training programs, and compared the ones he found, choosing one that suited his purposes. Then it was time to begin. He used the program for an hour every day, practising in the evening to that his new skills would be better cemented into his mind through sleep.

After just 20 hours total — comprising choosing the keyboard, setting it up and practising using it — he achieved his goal of typing at 60 words per minute in Colemak. Along the way, though, he did a little experiment that is one of the best advertisements for deliberate practice I’ve seen.

While learning the new typing system, Kaufman couldn’t just drop all his regular correspondence. He still needed to type. So as soon as he was competent, even at a slow typing speed, he used Colemak. But doing his correspondence wasn’t deliberate practice, because he was concentrating on what he was writing, not on improving his typing speed.

I wonder: What if I drop the deliberate practice for a while and just continue typing e-mails and surfing the web? I’m two-thirds of the way to my target performance level of sixty WPM [words per minute] after only fourteen hours of deliberate practice. Can ambient practice carry me the rest of the way, without additional focused effort?

I decided to do an experiment: I’m going to suspend my deliberate practice for thirty days and set what happens. I’ll continue typing normally in Colemak, without switching back to QWERTY. With as much time as I spend on the computer, I should be able to get enough ambient practice to hit sixty WPM, right?

After thirty days, I retook the typing test. Want to guess my typing speed?

Forty WPM. Zero improvement.

Even though I was typing quite a bit, I wasn’t actively focused on improving my skills. Ambient practice wasn’t enough to improve.

If you want to improve a skill, you need deliberate practice, at least in the early stages of skill acquisition. Lesson learned. (pp. 151-152)

Other skills

Kaufman describes his efforts at learning a variety of skills using his approach: yoga, computer programming, the game of go, and windsurfing. In some cases, it’s an advantage to be able to pay for good equipment, as in the case of windsurfing. Kaufman tells how he searches for information about the most suitable equipment for his purposes, yet at a moderate price. And he does this all within the 20 hours.

To my mind, his most impressive achievement was learning the ukulele. Musicians will tell you that the ukulele is one of the easier instruments to learn. In 20 hours you can only make a start on the violin or oboe. Although the ukulele is relatively easy, Kaufman set himself a performance target that most people would find impossibly daunting.

He was invited to give a talk at a conference to tell about his approach to rapid learning. It was just 10 days until the conference and he thought, “Why don’t I demonstrate my approach by learning the ukulele in 10 days and performing on it as part of my talk?” And so he did. He practised hard during those 10 days, but also, as usual, spent a good portion of the time ensuring that he adopted the most efficient approach to practice. The response to his talk, and the accompanying ukulele performance, exceeded his expectations.

Kaufman-playing-ukulele
Josh Kaufman on the ukulele

What happens after 20 hours and a reasonable level of competency? Kaufman makes it clear that this depends. In some cases he wants to keep going: he continues to use Colemak for touch typing. In other cases he decides not to do any more. He became a decent beginner at the game of go, but decided not to continue playing the game. After all, if he learns too many skills, he’ll run out of time to deploy them, much less to continue to improve at them.

If you have a desire to learn any of the skills Kaufman took up, for example computer programming, the details he provides about how he learned will prove helpful. Even if you want to learn something quite different, the case studies are inspiring. They show how to approach a completely new area and make the task manageable. In the age of the Internet, this has become far easier than it would have been a few decades ago.

Implications for learning

Kaufman is a learning addict: he loves learning for learning’s sake, as well as for the satisfaction of using skills. Could his approach be applied to schools and universities? In many courses, students in a semester spend more than 20 hours attending classes — at least if they attend as they are expected to — and are supposed to devote many additional hours in study. Yet, based on Kaufman’s account, my impression is that few students learn as much in 100 hours as he does in 20.

There are several reasons for this. Kaufman’s first principle of rapid skill acquisition is “Choose a lovable project.” Many if not most students take courses primarily because they want a diploma or degree. They might enjoy some of the topics, but study is commonly seen as onerous, whereas Kaufman sees it as part of an intensely absorbing challenge.

Another factor is that Kaufman is in charge of his learning process. He chooses what to learn and how to learn it. Students seldom have this autonomy.

Kaufman pushes himself really hard. He designs his deliberate practice so it is maximally effective in achieving goals he has set himself. Most students are driven to study not by their own desires but by targets imposed externally, by their teachers. Kaufman set himself a goal of performing the ukulele before an audience. Students have a goal of passing an exam set by their teacher.

20 hours, but not so rapid

Kaufman wants to acquire skills rapidly. Is it possible to learn efficiently but not so rapidly? I decided to apply a variant of Kaufman’s approach. I acquired some juggling balls and the book Juggling for the Complete Klutz, and started to practise. But rather than doing it intensely, I decided to practise only five minutes per day. After a few months, I could juggle three balls with two hands or two balls with one hand without too much difficulty — in less than 20 hours of practice. I discovered that the key is practising every day, even for just a couple of minutes.

Juggling

While learning, I demonstrated to myself the importance of concentration. If my thoughts wandered for even a second or two, I would inevitably drop the balls.

I’m not as brave as Kaufman: I’m not going to juggle in front of an audience, at least not yet!

Kaufman versus textbooks

A typical textbook tells about subject matter, whether philosophy or physics. What it doesn’t tell is how to go about learning in a really efficient fashion. Educational researchers know a lot about learning, but this is seldom translated into practical guides for high-speed learning. So it takes someone like Kaufman, not a professional educator, to provide an original, inspirational guide. If you really want to learn, enjoy it and get better quickly, then spend a few hours learning from Kaufman’s example.

But there is no substitute for practice, a point that Kaufman reiterates.

If you want to acquire a new skill, you have to practice. There is no other way.

You can prepare. You can research. You can eliminate distractions and alter your environment to make it easier to practice. You can find intelligent ways to make your practice more effective or efficient. But, in the end, you must practice.

What feels like the long way is the shortest way. Zero-practice shortcuts don’t exist. No practice, no skill acquisition. It’s as simple as that.

Why don’t we practice? Simple: we’re busy and we’re scared. …

The major barrier to rapid skill acquisition is not physical or intellectual: it’s emotional. Doing something new is always uncomfortable at first, and it’s easy to waste a ton of time and energy thinking about practicing instead of practicing. …

One final thought: the only time you can choose to practice is today.

Not tomorrow. Not next week. Not next month or next year. Today. (pp. 257-258)

Brian Martin
bmartin@uow.edu.au

The daily fix

Caffeine is the world’s most popular drug, but it has some dangers.

caffeine-detox

Nearly everyone takes it but hardly anyone refers to it as a drug. I’m talking about caffeine.

It’s in coffee, tea, soft drinks, chocolate and some pharmaceutical drugs. It’s the “energy” in energy drinks. There’s a booming legal drug industry built around caffeine.

In the early 1980s, I was involved in a group called Community Action on Science and the Environment. One of our projects concerned caffeine. We studied the medical literature and produced a leaflet. Even back then, the evidence was pretty clear. If you’re getting more than about 200 milligrams of caffeine per day – the amount in two cups of coffee or four cups of tea – it’s quite likely you’re having adverse physiological effects such as headaches or digestive disorders. You might also suffer withdrawal symptoms.

Health_effects_of_caffeine
Source: wikipedia

If you want to be entertained while learning more about caffeine, get the new book Caffeinated by Murray Carpenter. He is a caffeine aficionado, touring the world to test and collect exotic products. The items on his shelf include:

Amp energy gum, 6 Hour Power energy shots, and Jitterbeans “highly caffeinated” candy. Cans of Red Bull, Rockstar 2X Energy, and Mega Monster energy drinks. There are bottles of Mountain Dew and Coke, and the cans of Diet Coke and Diet Pepsi … There is a small package of roasted and ground cacao, which I purchased in Chiapas, where it is grown. … (p. xii)

AmpGum

Carpenter also delves into the worldwide political economy of caffeine, probing the expanding industrial connections and advertising operations.

I’m unusual in not getting much caffeine. I don’t drink coffee, tea or soft drinks, but do have some chocolate. One benefit is that I get plenty of sleep and wake up refreshed, without the need for a pick-me-up. Despite this unusual level of caffeine avoidance, I wanted to know more about what I’m missing, for good and bad. Caffeinated provides plenty of information.

Benefits and adverse effects

There has been a great deal of research on the effects of caffeine, including using the rigorous method of double-blind trials. Caffeine undoubtedly has some positive effects, especially in mental acuity. If you are doing something that requires alertness – such as driving a truck long distance, or staying up all night to write an essay – caffeine is a drug of choice.

The benefits of caffeine have been studied especially in relation to two groups. The first is athletes, for whom caffeine can give an edge in motivation and performance, though it can be addictive, with the benefits less for habitual users. The second group is soldiers, who need to overcome fatigue; the military has sponsored lots of research.

combat-coffee

However, although caffeine provides alertness and energy, it is a short-term fix, and it’s not so clear whether regular users obtain much benefit compared to non-users. Caffeine can mask a lack of sleep, and performance might benefit nearly as much from proper sleep as from continual doses of the drug.

Carpenter quotes two researchers, Jack James and Peter Rogers, in a 2005 literature review in the journal Psychopharmacology as saying:

Appropriately controlled studies show that the effects of caffeine on performance and mood, widely perceived to be net beneficial psychostimulant effects, are almost wholly attributable to reversal of adverse withdrawal effects associated with short periods of abstinence from the drug. (p. 70)

After reading this, I felt my low caffeine intake was vindicated – until I read further to find that many other researchers disagree with James and Rogers, citing studies showing better memory and attention in a routinely caffeinated state.

For most people, though, caffeine is taken less for immediate performance benefits than as a habit, often attached to social rituals. Regular caffeine intake may be rationalised as a quest for a tasty drink, whether a good cup of coffee, a decent cup of tea or a refreshing cola. According to Carpenter, “The varied preferences for different forms of caffeine in all corners of the globe suggest that it is the drug itself that is the object of our desire” (p. 71).

caffeine-addiction

Advertisers do what they can to make their drinks attractive, but they seldom highlight the key ingredient. Imagine a drink advertised as “a quick and easy way to get your daily fix”.

Some drug users take a great interest in the taste of the delivery mechanism. There are wine connoisseurs, but have you ever heard of grape juice connoisseurs? Without caffeine, would the quest for a delicious coffee evaporate?

There is increasing research interest in the adverse effects of caffeine. One important problem is anxiety. Studies of individuals prone to panic attacks show that caffeine increases the risk of an attack; a placebo does not. Even more surprising is that caffeine can trigger panic attacks in individuals who never had them before, but who are close relatives of those who have had them. There’s apparently a genetic component in susceptibility to caffeine-induced anxiety.

coffee, coffee

Caffeine in soft drinks creates the physical dependence that keeps imbibers coming back for more. In this way, caffeine is implicated in the problem of obesity.

Another rising problem is mixing caffeine with alcohol, as in some drinks now on the market. The problem is that alcohol impairs judgement but the caffeine masks the effects, so young users take more risks.

Just 10 grams of caffeine are enough to kill you. This would be require chugging 200 cups of tea, but ingesting a lethal dose is much more feasible with tablets. I remember a high school science experiment in which we extracted caffeine from tea leaves. We were awed that such as small amount of a white powder, obtained from a seemingly innocuous source, could be deadly.

caffeine_synthetic
synthetic caffeine

Marketing caffeine

Marketers usually avoid mentioning the caffeine in their products. Starbucks emphasises the quality of its coffee, while energy drinks such as Red Bull refer to energy, not caffeine.

red-bull

Carpenter provides a fascinating tour of regulatory reactions to the increasing number of caffeine-loaded products. In the US, companies have long avoided regulation through an early classification of caffeine as GRAS (Generally Recognised as Safe), but the Food and Drug Administration has started paying attention to the plethora of new products delivering caffeine, and companies try to avoid regulation by setting their levels just below what has historically been treated as acceptable.

Downplaying caffeine’s role is disingenuous, but entirely understandable. Caffeine is a drug, so to admit that a drug is the primary attraction in any product is fraught with both regulatory and moral peril. But there is another reason to divert the public’s attention from caffeine’s key role in commerce. If Starbucks acknowledged the caffeine’s importance, then it would be more difficult to charge four dollars for a coffee drink. Consumers might prefer a Jet Alert tablet (you could buy a hundred for less than the price of a double latte). Starbucks Refreshers drinks, with fifty milligrams of caffeine, could easily be replaced at half price by a Diet Mountain Dew. (p. 206)

jet-alert-tablets

Ironically, caffeine’s popularity is triggering regulatory interest in many countries. When caffeine was consumed in ritual settings of drinking tea and coffee, its adverse effects were less visible, though some individuals over-indulged. With the expansion of caffeine intake through soft drinks and energy drinks, sometimes mixed with alcohol, the hazards are becoming more obvious, for example when youth take shots containing multiple caffeine tablets. The spotlight is now being thrown on all uses of caffeine.

However, although some health-conscious individuals may modify their intake of caffeine, and regulators attempt to control some of the more risky products, the caffeine-industrial complex continues apace. There is a lot of money to be made by hooking ever more customers into demanding their daily fix in the guise of a costly delivery vehicle, whether coffee, tea, soft drink, energy drink or chocolate.

energy-drinks

Reflecting on the benefits and risks of caffeine can be useful when considering policy on other drugs. All drugs have benefits and risks, after all, and there is no obvious cut-off point for deciding whether and when a drug should be banned, taxed, available only on prescription, or otherwise condemned or controlled. The adverse health effects of caffeine could be reduced by removing it from food and drink, but at the expense of creating a huge black market and stimulating organised crime. As you get your daily lift from caffeine, you can use your greater mental acuity to consider how best to address habits that are increasingly caffeinated.

Brian Martin
bmartin@uow.edu.au

Murray Carpenter, Caffeinated: How Our Daily Habit Helps, Hurts, and Hooks Us (New York: Penguin, 2014)

Caffeinated

Addendum

Melissa Raven offers the following historical angles on caffeine.

Coffee Cantata by Johann Sebastian Bach
The early 18th century enthusiasm in Western Europe for coffee amongst the middle classes was affecting Prussia’s economy. The country’s monarch, Frederick the Great, wanted to block imports of green coffee as Prussia’s wealth was being drained by the huge sums of money going to foreign exporters. Also the right to sell coffee was intended to be restricted to four distillers but the fashion for drinking coffee has become so widespread that the law was being flouted and coffee beans illegally roasted. The Prussian king condemned the increase in coffee consumption as “disgusting” and urged his subjects to drink beer instead. Frederick employed coffee smellers, who stalked the streets sniffing for the outlawed aroma of home roasting. However such was the public outcry that eventually he was forced to change his mind. As a satire on the whole affair, Bach wrote the “Coffee Cantata,” a humorous one act operetta about a stern father’s attempt to check his daughter’s indulgence in the much loved Saxon habit of coffee drinking.
http://www.songfacts.com/detail.php?id=18529

coffee-cantata

LONG before the multi-coloured hippie experience there was another group of long-haired men and women who went in for drink, drugs and sex. The Bohemians, as they were known, lived in Paris in the 1840s. Although their sexual and drinking habits raised eyebrows, what really shocked Parisians was their use of a stimulant drug in large quantities. According to a later medical textbook it ‘made the sufferer tremulous, subject to fits of agitation and depression. The sufferers loses colour and has a haggard appearance’. The drug was coffee,
Wells, Troth. (1984, October). Our daily fix. New Internationalist, pp. 14-15.

From Melissa’s PhD thesis (http://ro.uow.edu.au/cgi/viewcontent.cgi?article=4688&context=theses), p. 303
Hennessey (1993) documented an epidemic of deaths, predominantly female, due to kidney failure resulting from long-term use of compound analgesics such as Bex and Vincents in Australia from the mid-1950s to the 1970s. Although the damage was directly caused by the combination of phenacetin and aspirin, the high caffeine content of these products (APCs – aspirin, phenacetin, caffeine) fostered the dependence that led to the cumulative effects (p. 6). Advertising in influential Australian women’s magazines also played a major role in encouraging and indeed normalising use. Compound analgesics were constructed as the solution to everyday stresses experienced by women (particularly housewives).
Citation: Hennessey, Eileen (1993). A cup of tea, a Bex and a good lie down. Department of History & Politics, James Cook University of North Queensland.

Feeling good when others suffer

The emotion of schadenfreude — joy in the pain of others — is widespread but has some dangerous associations.

Peanuts-schadenfreude

Imagine that your favourite team is about to play a crucial match, and you hear the news that the other team’s star player has suffered a serious injury during training. You might feel sorry for the player but you also might initially feel a surge of pleasure about the improved prospects for your team.

Another scenario: you have been striving hard at work to be chosen for an important assignment, but are frustrated by a talented rival. Your rival suffers a setback due to a family crisis. You are outwardly concerned but may feel some satisfaction in the turn of events.

Your next-door neighbour is outwardly successful, with a prestigious high-paying job, a large house, fancy car and immaculately presented family. By comparison, you are not nearly so well off. Imagine your feeling when a news report reveals that your neighbour has been the victim of a swindle and will have to downsize.

These are examples of the emotion called schadenfreude, a German word meaning pleasure resulting from someone else’s pain. To learn more about it, I recommend Richard H. Smith’s book The Joy of Pain: Schadenfreude and the Dark Side of Human Nature (Oxford University Press, 2013). Smith describes, in an accessible manner, research on schadenfreude, providing everyday examples drawn from popular culture, for example The Simpsons.

Joy-of-Pain

Although schadenfreude is often experienced, it is seldom acknowledged publicly or even privately. It is not seen as proper to gloat over someone else’s pain, so in many cases this is a secret emotion. However, there are some circumstances in which schadenfreude is more acceptable and freely expressed: when the other person seems to deserve their suffering.

Smith describes the US television programme To Catch a Predator in which men were enticed, through online conversations, to visit a house where they expected to meet an underage person, possibly for sex. The house was rigged with numerous cameras and the men were filmed as they were informed that their activities and responses were being recorded for broadcast on television. For the men, this was close to the ultimate in humiliation: they were being exposed on national television as likely paedophiles.

ToCatchAPredatorNew

Smith notes that paedophilia is so universally reviled that it seems acceptable to revel in the acute agony of these men. They are suffering and many audience members feel it is only fair. Yet the background to each man’s visit was omitted from the program. Some of them may have been victims of child sexual abuse, and there was no explanation of what led up to their visit, nor any proof that they were guilty of paedophilia. The program was set up to enable viewers to enjoy the men’s humiliation, a spectacle called humilitainment.

The example of To Catch a Predator is just one example of what Smith calls the dark side of human nature. Humans are constantly comparing themselves to others, and improve their self-esteem when they come out on top. Studies show that when assessments of personal qualities are subjective, most people think they are better than average. For example, nearly everyone thinks their sense of humour is above average.

Social comparison is almost universal, and when people peg their self-image by comparisons, it is a short step to envy, a toxic emotion. Envy is the resentment and ill will felt when observing that someone has something — money, possessions, talent, good looks, fame — that you don’t. Few people like to feel inferior. Envy often includes a wish for the envied person to suffer or be brought down. This sets the stage for schadenfreude.

Nelson-schadenfreude

It is one thing to be secretly pleased when someone else suffers, because you feel better about yourself, and another to take action to bring about another person’s suffering. Smith, to probe the darkest aspect of these emotions, considers the actions and emotions of Germans during the Nazi occupation of Europe, in particular their attitudes towards the Jews. At the time, many Jews were highly successful, disproportionately filling the ranks of doctors, lawyers and media proprietors, so it is plausible that their high social standing evoked envy. However, few people like to admit to envy, so Hitler and other Nazis instead devalued the Jews — including with furious condemnations — thereby providing a pretext for harming them. Smith provides some telling bits of evidence suggesting that schadenfreude was one of the emotions involved in the genocide of the Jews.

He is also careful to note that in ordinary circumstances, envy is held in check and does not lead to actions to hurt others. To provide a more positive note, Smith gives some examples of individuals who have learned how to rise above any suggestion of schadenfreude. He tells of a man he knew, widely esteemed by others, who never said an ill word about anyone.

Mr-Schadenfreude

In psychology, the “fundamental error of attribution” refers to a widespread mental process of assuming that the behaviour of others reflects their inner purpose. If someone makes some nasty comments, we may assume they have a hostile personality. Yet there are often explanations for behaviour based on circumstance. The other person may be physically ill or suffering extreme stress, which could help to explain their comments.

When our own poor behaviour is involved, we readily blame it on external factors. The fundamental error of attribution involves interpreting actions by others differently than our own.

This is pertinent to schadenfreude. Our own misfortunes, we may feel, are unfair or due to circumstances beyond our control, but the misfortunes of others are attributed to their own flaws. To overcome the tendency to think this way, it is useful to try to think of possible external causes for others’ behaviour. The man who Smith knew learned to do this, and hence did not join in the usual gossiping about the foibles and misfortunes of others.

Smith offers as an exemplar Abraham Lincoln, who early in his career learned the wisdom of not condemning others and subsequently showed amazing restraint in his comments to them. After General George Meade won the battle of Gettysburg but failed to follow up by pursuing the Robert E. Lee’s army and thereby winning the civil war then and there, Lincoln was immensely frustrated, especially because he had futilely appealed to Meade to pursue Lee’s army. Lincoln wrote a letter to Meade expressing his distress at his shortcoming — but he never sent it, and it was found in Lincoln’s papers subsequently. To have sent the letter would have pained Meade but to no purpose.

Police-lights-chadenfreude

The Joy of Pain is valuable because it tackles a topic seldom probed outside the scholarly literature. Without being pointed, it can encourage the reader to reflect on emotions and behaviour in a new light, taking into account social comparisons and the toxic consequences of envy.

Brian Martin
bmartin@uow.edu.au

Thanks to Sharon Crozier-De Rosa and Roger Patulny for useful comments.

From selling politicians to promoting deliberation

Dee Madigan’s book The Hard Sell reveals how Australian political advertising works. It can also be used to highlight obstacles to deliberative democracy.

Dee Madigan worked for many years in the advertising industry as a creative director. She became involved in political advertising, being part of the campaign teams for several politicians in the Australian Labor Party. With this background, she was highly knowledgeable about what might be called “The selling of Australian politicians” (in the tradition of several accounts of US presidential campaigns).

Hard-sell

Madigan has written an exposé entitled The Hard Sell: The Tricks of Political Advertising (Melbourne University Press, 2014). She tells about various standard techniques used in advertising efforts on behalf of politicians, for example branding of parties, preparing advertisements, the use of positive and attack ads, different platforms (television, social media, etc.) and focus groups.

This is a no-nonsense guide that is engaging in its style and content. For example, in the chapter “TV isn’t dead but the internet is awesome” she writes:

With the advent of social media things got even more frantic in the ad world. Agencies started employing “social media experts” (which was anyone with a Twitter account) to run campaigns. These “experts” were full of lines like, “It’s about starting a conversation.”

Every time someone says this, I’m tempted to whack them over the head with my laptop.

Because it is utter, utter bullshit.

The role of any form of marketing is to persuade. And anyone who says the conversation itself is the purpose is either fooling themselves or fooling you. (p. 133)

She writes about the Australian political scene but also draws on research and experiences in other countries, especially the US where political marketing techniques are most highly developed. The Australian political system is different from the US in several ways. One of the most important, for the purposes of political campaigning, is that voting in the US is voluntary, so much effort is expended trying to encourage supporters to actually vote. In Australia, where voting is compulsory, the orientation is more to try to get so-called “swinging voters” — who don’t pay much attention to politics — to vote for the preferred brand.

swinging-voters
Swinging voters (image: Eric Lobbecke, The Australian)

Madigan acknowledges that shady activities can occur, such as unfair and manipulative slurs in ads, but she basically believes in the system, arguing that dodgy practices are constrained in various ways, and can actually be counterproductive. She could hardly be an effective player in campaigns if she was too cynical.

She is a supporter of Labor, but The Hard Sell is quite balanced in providing insights, pointing to the strengths and weaknesses of efforts on behalf of Labor, Liberals and other parties. You don’t have to be a Labor supporter to learn a lot from the book.

Here, I want to use Madigan’s book for a different purpose, namely to highlight features of the Australian political system that are obstacles to the goal of deliberation in political decision-making, in particular deliberation by citizens. The word “deliberation” in this context means carefully considering information, options and goals, often in discussions with others.

In a jury trial, the jury members are involved in a process of deliberation. They hear the evidence and assess it, and then discuss with each other their observations and views with the goal of reaching a consensus on the verdict. This is quite different from listening to ads and deciding what product (or politician) to buy.

The idea of jury deliberations has actually been applied to political decision-making in what are called policy juries or citizens panels. A group of 12 or more randomly selected citizens is brought together for several days and asked to address a particular issue, such as nanotechnology policy. They get to hear presentations from advocates and researchers, receive printed materials to study, spend time discussing options with each other, and deliberate towards a consensus position. The panels are coordinated by independent facilitators, rather like referees at sporting matches, whose aim is good process rather than any particular outcome. They help the group find its own way towards mutually agreed recommendations.

citizens-jury
Citizens’ jury in Minnesota

Hundreds of such policy-panel deliberations have been organised in recent decades, in many different countries. The results are encouraging. Jury members take the process very seriously, carefully consider the evidence, learn from each other, and come up with recommendations that most external observers see as sensible, even wise. Perhaps best of all, most participants report that the experience is satisfying for them personally. Some even say it is the best thing they have done in their entire lives. Genuine participation, with deliberation, is empowering. The experience with citizens’ juries provides some of the best evidence that deliberative democracy is a worthwhile ideal.

In looking at Australian political campaigning, as so clearly presented by Madigan, in light of the goal of greater deliberation, I will consider branding, focus groups, voting and news cycles. This isn’t a comprehensive coverage of ideas in The Hard Sell but is sufficient to illustrate that any political system susceptible to marketing is unlikely to foster deliberation.

Branding

Madigan:

Many politicians get cross when we in advertising refer to “political brands”. They feel we are emphasising the selling over the doing. But that just shows they don’t really understand what a brand is. A brand is who you are, what you say and what you stand for. Equally, it’s about how the voter feels about you — the emotions that are elicited when they think of you. It is the emotional and psychological relationship a political party has with their voters.

So, yes, political parties are brands, and individuals within parties have personal brands. Unless parties understand this they will struggle to connect with voters. (p. 2)

The value of a brand is that it short-circuits thinking. At a supermarket, a shopper who relies on brands does not check prices or contents: the brand is enough to ensure a purchase, or at least a preference. When products are essentially identical, brands make choice easier. They can also command a premium. Some fruit juices, for example, come from the same cannery but are put into differently branded containers. Some designer clothes are little different from cheaper copies. Purchasers may be buying image rather than substance.

Any political system in which branding plays a significant role is likely to be the enemy of deliberation. In Australia, political brands are highly influential. Labor and Liberals try to create favourable images, sometimes contradictory ones to different sections of the electorate, with the hope that voters will identify with them.

Branding of parties means that voting doesn’t require examination of policies or performance. The key is image.

Liberal-Party-ad
Australian Liberal Party attack ad

Political party identification actually can induce people to accept positions contrary to their personal beliefs. In the US, researchers found that when a policy position was labelled Republican or Democratic — namely endorsed by their favoured party — many voters would accept the policy even when it conflicted with the belief system supposedly associated with their party. What this means is that a Republican voter might accept a policy if it is labelled Republican but reject it if it is labelled Democratic. In short, these voters don’t think for themselves.

If deliberation is to become important in a political system, branding needs to be minimised. The most radical solution is to get rid of political parties. Imagine going to a polling booth and finding that the ballot paper only has names, without any party identification. However, this doesn’t get rid of personal branding.

An alternative to the electoral system is to use random selection of decision makers, as in a jury. Branding doesn’t give any advantage when choices are made randomly. Indeed, election campaigning becomes superfluous.

Focus groups

Madigan:

On any given night, somewhere in Australia, there is a group of eight complete strangers being paid to sit around a table in a room and give their opinion about something: a flavour of ice-cream, the merits of eight grooves in a tampon instead of six (no, I am not joking), or a particular ad for TV. And behind a glass window, there is another room filled with people watching them. (p. 31)

Focus groups might sound like a form of deliberation, but they are closer to a type of opinion poll. Furthermore, they are used for market research, a non-deliberative purpose.

Australian political parties use focus groups extensively to test out ideas. Madigan’s special interest is how focus groups are used to assess political ads. She creates an ad, or at least the draft of an ad, and then it is introduced to a focus group. The response can make the difference between running it and canning it. This use of a focus group is designed to help select tools — ads — that more effectively manipulate voters. The word “manipulate” is appropriate here because ads are not aimed at fostering insight or reflection but at producing an outcome or, to use the relevant metaphor, inducing the selection of the desired political brand.

Then there is choice of who is selected to join focus groups.

In elections, focus groups are chosen according to targeted demographics; in short, they are the “low-hanging fruit”. “High-hanging fruit” are those who are voting the other way — there’s no point trying to get them as you’ll never reach them. And the fruit on the ground are yours anyway so you don’t spend much money trying to get them either. The low-hanging fruit are the soft voters — they have voted for you at one of the last two elections, and are considering voting the other way this time around. (pp. 36–37)

Parties hire recruitment companies to survey people and, using their answers to key questions, identify those who soft voters. These are the ones invited to focus groups and whose opinions are used to select ads — that are, as a result, oriented to soft voters. So the entire operation of focus groups in political campaigning is targeted at these sorts of voters. In Australia, they are often called swinging voters, because they may swing back and forth, from one election to another, between one major party to another.

(Australia has preferential voting, so a vote for a minor party usually ends up supporting one of the two major parties, especially in the House of Representatives. In any case, the idea of swing in the “two-party preferred vote” is highly influential in the way commentators and party officials think about elections.)

So focus groups are, during an election campaign, a particular type of market research, namely targeting swinging voters with persuasive ads.

Labor-Party-ad
Australian Labor Party attack ad

Putting so much weight on the views of swinging voters puts deliberation even further from the agenda, because many of these voters pay little attention to political issues: they are more swayed by the brand than policies and by promises rather than performance. In a fully functioning deliberative democracy, the views of all citizens would be taken into account, and those who are most informed would be more respected and possibly influential.

Voting

Madigan’s main interest is political advertising, but she recognises the value of traditional forms of campaigning. In particular, she acknowledges the importance of politicians actually meeting voters, for example through door-knocking.

door-knocking
Door-knocking on climate change

In a large electorate, a politician cannot possibly meet everyone, so door-knocking is carried out by supporters. And in this there is plenty of data and analysis about how to be more effective. Parties, or agencies working for them, build up databases about citizens. Again, those targeted in efforts to meet and interact with voters are the “low-hanging fruit.” Furthermore, meetings with voters are designed to be efficient, usually last two minutes or so, enough to make an impression but no longer than necessary. Spending an hour with a voter is not an efficient use of resources, especially with a voter with strongly held views.

Madigan reports that up to 20% of voters make up their decisions on the way to the polling booth. One key influence is the how-to-vote card. Near polling stations, supporters of different parties set up shop with tables, banners and leaflets. Most important is the how-to-vote card, indicating exactly what boxes to number to support a particular party or candidate.

Many voters do not know enough about the candidates, parties or issues to make a decision based on informed choice, so they choose a brand — a party — and follow its instructions. Some Australian governments have made this even easier by introducing voting “above the line”: a voter can give a tick to single party, without giving preferences to other parties or candidates, and the party chosen selects the preferences. There is all sorts of horse-trading between parties as they seek to acquire preferences from other parties.

All of this could be overcome by simple changes to ballot papers. Instead of listing political parties, just the candidates could be listed — in a random order. Different ballot papers would have the names printed in different sequences. This would mean that the usual how-to-vote card wouldn’t work: instead of ticking according to the card — 4, 5, 1, 6, 3, 2 for example — the voter would actually have to identify their favoured candidate by name and put a 1 next to it. This doesn’t sound like much, but many voters pay so little attention to elections that without a how-to-vote card they would be clueless.

There is a phenomenon called the donkey vote. Some voters, rather than submitting a blank ballot — which seems the most sensible option if you don’t really care who is elected — instead number the candidates sequentially: 1, 2, 3, 4, 5, 6. This means that the candidate allocated the top position on the ballot gets extra, unwarranted votes. If different ballot papers had the candidates listed in different orders, then donkey votes would give little or no advantage.

donkey-vote

Of course, parties could still hand out how-to-vote cards giving the names of their preferred candidates. Furthermore, some desperate candidates might change their names to Liberal Party or Labor Party, seeking the ultimate in brand identification. Randomising names on ballot papers would be only a small step towards encouraging greater awareness by voters. On its own it would not do a lot towards deliberation.

News cycles

The mass media, especially television, remains a potent influence on voters. Political parties have various ways to influence the news, for example putting out media releases at suitable times (to encourage or discourage coverage, depending on the story), cultivating journalists and using spin. Madigan covers all this, including the peculiarly Australian aspects of parliamentary elections, such as the blackout of political ads on radio and television three days before elections (newspaper and online ads are allowed).

greens-jobs-bumper-sticker-1024x404
Australian Greens bumper sticker

Madigan notes that the 24-hour news cycle, in which something more than a day old is no longer newsworthy, no longer exists. The news cycle is much shorter, in part due to social media.

As news cycles get shorter, so do political memories. The amount of credit you get after an event also gets shorter and shorter. It’s why politicians are increasingly looking for short-term wins rather than planning for the long term. (p. 160)

The news cycle, long or short, is hardly conducive to deliberation. It has been well documented that most news coverage lacks context, history and careful analysis. Hearing the news provides little insight into the pros and cons of issues. It does very little to encourage deliberation. This is especially true when the news is subject to politicians’ efforts to sway opinion via what is called “spin.”

Spin is designed to argue a viewpoint and direct people’s attention. It is one side of the truth. Democracy is built on the principles of debate, after all. The danger is when the media presents it as the whole truth. (p. 163)

“Democracy” is seen here by Madigan as built on debate — but a debate between opposing spin doctors, each using the media to present a one-sided, partial truth. This form of debate is all very well, but citizens are positioned as the audience, not as participants in the debate.

In any debate each side has both the right, and indeed the responsibility, to present their arguments in as compelling a way as possible to garner the most support from the audience — or, in this case, the voters. That is a fundamental part of democracy. And just as some people are better with numbers and others at fixing stuff, some are experts at communicating. So it makes sense to use these people in this area. Especially now that so much of political debate takes place in media forums in which effective, persuasive communication is essential. (p. 156)

This passage articulates the conventional idea of politics as a professional activity, in which political operatives, along with communication specialists such as Madigan, attempt to persuade voters to adopt their brand. Citizens become the audience, watching the performance and occasionally — at elections — expressing their preferences.

Deliberative democracy is something quite different. It involves the erstwhile audience members becoming the performers. Rather than just debating preformed views, they explore options, imagine alternatives and work towards collective judgement.

Some questions then arise. Is there any scope for the skills of Madigan and other political communication specialists being used to promote deliberative democracy itself? Is deliberation simply one more product to be sold to an audience? If not, what is the process for transforming political systems into more participatory forms? What would be the role of persuasive communication in a set of deliberative processes?

Ideally, the process of promoting deliberative democracy would itself be participatory: the means would reflect the ends. Perhaps, in doing this, Madigan or others like her can contribute. Meanwhile, we can learn from The Hard Sell the essence of party politics as marketing, and better understand why politicians have such difficulty imagining participatory alternatives.

Brian Martin

bmartin@uow.edu.au

Acknowledgements

Thanks to Lyn Carson for invaluable comments on a draft.

Bad behaviour in disasters

Some disasters bring out the very worst in human behaviour, as described in the frightening and illuminating book No Mercy.

 No Mercy

What do people do in a disaster? Panic? Actually, collective behaviour in many disasters is surprisingly rational.

During the Cold War, US planners prepared for the ultimate disaster, a nuclear attack, and looked to other sorts of disasters to find out what might happen. They found a relatively comforting picture: most people protected themselves and those closest to them, and many were altruistic, helping anyone they could. Only a relatively few descended into antisocial behaviours such as looting and shooting.

More recently, Amanda Ripley in her book The Unthinkable: Who Survives When Disaster Strikes – and Why described people’s responses to crisis situations, for example being in an aircraft when it crashes. Only a few panic and only a few quickly take the most sensible action, leaving the aircraft. Most are simply stunned and do nothing – which can be deadly if the plane explodes.

However, there is another potential response to disaster, evoked in some situations: extreme selfishness, including willingness to kill.

No Mercy

Eleanor Learmonth and Jenny Tabakoff in their book No Mercy: True Stories of Disaster, Survival and Brutality (Melbourne: Text Publishing, 2013) reveal the depths of human behaviour. The authors collected numerous stories from historical accounts of shipwrecks, aeroplane crashes and sieges. The circumstances in their chosen cases were particularly dire. A relatively small number of individuals, from a handful to several hundred, were stranded in circumstances in which their lives were at risk. Rescue was not imminent, and drowning or starvation was a prospect. The result, in some cases, was cruelty and selfishness so extreme as to make readers question their understandings of human nature.

William Brown
William Brown

On the night of 19 April 1841, the ship William Brown struck an iceberg off Newfoundland and sank. The crew took most of the places in the two boats available, leaving many passengers on the ship to drown. Of the two craft, the longboat was more crowded, and it leaked. By the second night, crew on the boat started to select passengers to be thrown overboard to their death, even as the wind died down and there was no risk of sinking. And so they continued, throwing one passenger after another, both men and women, overboard into the icy water, until 16 were dead. Half an hour later, a passing vessel rescued the remaining survivors on the longboat.

Learmonth and Tabakoff give lots of detail about this case, and much of it is even more horrifying than this summary. Only one of the killers was charged with a crime; he spent six months in prison.

Other stories of disaster in No Mercy describe equally appalling human behaviour, including cannibalism. They involve different centuries and nationalities, with seagoing nations heavily represented.

It is easy to say, “I would never do anything like this.” Perhaps not, but it’s hard to know if you’ve never been in the same circumstances. Privation and starvation, and the threat of imminent death, can change many people’s behaviour.

An experiment and a novel

Throughout No Mercy, Learmonth and Tabakoff weave information from two books, each published in 1954. The first was titled The Robbers Cave Experiment, and reported a study of group dynamics.

Sherif

Two groups of 11-year-old boys were observed in a camp setting in the US state of Oklahoma, where they were left pretty much to their own devices for a week, while camp staff unobtrusively provided facilities and services, and watched. Unbeknownst to the boys, the staff were researchers.

Then each group of boys was allowed to become aware of the other group, in a situation of mild rivalry. What happened next was disturbing. Each group treated the other group as an enemy, and verbal abuse escalated into hostile raids. Just as important as the inter-group rivalry was the transformation of internal dynamics, with leaders emerging who castigated softness. The researchers had to call off the experiment before it became physically dangerous.

Rattlers1-2

The Robbers Cave experiment is famous in the annals of the psychology of groups. It shows the tendency for members of randomly composed groups to bond quickly and to treat outsiders as enemies, even when the others are basically just like them. The experiment took place using well-adjusted middle-class boys in an industrialised country without any privation. It shows the dangerous potential for group loyalty to descend into violence.

The other book published in 1954 was Lord of the Flies, a famous novel by William Golding. The fictional story starts with the contrivance of a group of young British boys being stranded on an island alone after an aeroplane crash in which all the adults are killed. Rivalries and superstitions develop, and scapegoats are picked out for sacrifice, culminating in murder.

Lord of the flies

Golding’s story was fictional, but it was inspired by his personal experiences. He had been a schoolteacher for a decade and observed his pupils closely, including in casual experiments on field trips in which he manipulated circumstances in ways not unlike the Robbers Cave experimenters. Though Golding portrayed his insights fictionally, they eerily mirrored what was happening across the world in Oklahoma.

Learmonth and Tabakoff use these two books as templates for understanding what happened in the cases they describe. Of the two books, Lord of the Flies is far better known, and many people were disturbed to imagine that such a scenario might be possible in reality. No Mercy is testimony that Golding was too optimistic: in certain extreme circumstances, some humans can descend into savagery much more quickly than Golding’s fictional portrayal, in a matter of days rather than months.

Lessons

No Mercy is not all bad news. The authors also describe some cases in which a small number of disaster survivors, in dire circumstances, worked together in a humane and supportive fashion, resulting in better prospects for survival and rescue. Some cases featured valiant and altruistic behaviour. What factors make a difference?

Learmonth and Tabakoff say leadership is crucial. If formal leaders are selfish, cruel and unfair, prospects are grimmer: a new informal leadership may emerge, usually mimicking the original ones. But when formal leaders are supportive and fair, the odds are better for good behaviour. For example, some leaders ensure that everyone – even those likely to die soon – received an equal allocation of scarce food supplies, thereby helping bond the survivors in a common commitment to the group.

No Mercy can be gruelling at times, but it has important messages. One of them is that humans can be tribal in a highly dangerous way, as shown by the Robbers Cave experiment, even when there is no survival advantage to the group. There are parallels in quite a few contemporary social problems, including mobbing (collective bullying), partisan party politics and genocide.

At the conclusion of No Mercy, Learmonth and Tabakoff return to a question they posed at the beginning of their book:

As a template for social decay, how accurate is the Lord of the Flies principle?

            The answer is inescapable – exceptionally accurate. William Golding’s work followed with almost pinpoint precision all of the main aspects of the implosion of a failed group:

– neglect of the weak and sick;

– a rapid descent into bickering over resources and labour;

– the corrosive, emotional effect of hunger, paranoia and fear;

– the collapse of leadership;

– fragmentation into hostile factions;

– the emergence of personal hatred;

– an absolute loss of compassion and altruism;

– casual acceptance of death;

– violent fights that escalate into murder and, finally, the emergence of killing for entertainment. (pp. 280-281)

Learmonth and Tabakoff conclude the main text with a list of ways to avoid the Lord of the Flies principle. I will conclude with them here. But before reading them, I invite you to pick a political, economic, social or religious framework – for example feminism, neoliberalism, socialism or Buddhism – and see how it would serve survival in a disaster scenario, according to the following 13 recommendations. This can be a revealing exercise.

alcohol_free_zone

  1. As soon as disaster strikes, get rid of any alcohol.
  2. Acknowledge the situation has changed: the group should be free to choose a new leader – someone they can trust to make decisions for the good of the group.
  3. As soon as possible, establish order and a routine.
  4. Never allow the weak to die in order to save the strong – survivor maths is a fatal game.
  5. Share resources and workloads equally among the survivors, regardless of rank.
  6. Use a rotating work schedule.
  7. Communicate. Silence is your enemy.
  8. Stay busy, even if it seems pointless.
  9. The leader must be accountable and replaceable.
  10. Fragmentation is almost inevitable, but the leader must control factional discord.
  11. Have a plan. If it fails, make a new plan.
  12. If one faction begins to dominate and victimise the rest, it is imperative the remainder organise and defend themselves. Once murders commence, they tend to escalate.
  13. Fight the mindset of individual self-preservation – we are communal creatures and we survive best in groups. (p. 287)

Brian Martin
bmartin@uow.edu.au

Thanks to Don Eldridge for helpful comments on a draft.